Ringle is also the lead creator of the SmartPLS software (which is used by more than 45,000 professionals worldwide). Christian Ringle and Marko Sarstedt will lead the workshop, authors of the recent Sage book on PLS. The workshop is designed for faculty scholars, doctoral students, and marketing research professionals who are engaged in, or interested in, current techniques to perform Structural Equation Modeling (SEM) using PLS Path Modeling. In such cases, PLS is far less likely to lead to inappropriate solutions or non-convergence. We suggest you download the free SmartPLS software (and install it on your computer, and then bring the computer to the workshop to participate in running the sample problems. Partial Least Squares (PLS) path modeling is a structural equation modeling technique which is especially suitable when the assumptions for applying Maximum Likelihood based techniques (such as LISREL) do not apply, like in the case of exploratory research or small samples. The seminar contains several SmartPLS examples and exercises.
SMARTPLS WORKSHOP HOW TO
Participants will learn how to apply PLS Path Modeling by means of the SmartPLS software. To solve some of the analysis issues with today’s data, this one-day workshop provides an introduction to PLS Path Modeling. This abundance of data presents both opportunities and chal¬lenges. This trend, often referred to as the age of big data, is pushing the world toward data-driven discovery and decision making. The data increasingly are emerging from sources such as Web traffic, social networking interactions, search behavior, sensors that track suppliers, customers and shipments, and GPS systems that monitor traffic, to name only some of the more visible sources.
Academics, industry, government, and individuals are confronted with an explosion of data.